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Introduction to Sports Media

This module supports you as you transition into higher education. You will examine sport in various forms to consider the complex relationships between sport, media and society.

You will explore:

• Sports journalism
• Televised sport
• Sport and radio
• Sport in film
• Advertising
• Marketing
• Branding and sport
• Sport magazines
• Sport in other literature
• Sport and the digital landscape.

Practice Toolkit

This module is designed to provide a foundation ‘toolkit’ of practical skills to aid understanding of current creative media industries.

You will be introduced to a range of technical and procedural skills including audio, video, photography, web and digital design. These skills will develop your understanding of the processes involved in the manufacture and delivery of audio-visual presentations within the creative industries.

It aims to develop transferable skills in information technology.

Sound and Vision

This module engages you in fundamental practice and principles of camera and microphone operation.

You will learn about:

• Camera setup and preparation
• Camera audio setup
• Connectivity and microphone preparation
• Eyepiece function and the graticule
• Tripod and safe practice
• Safe camera handling
• White balancing and exposure
• Basic picture composition and shot types
• Audio metering
• Monitoring and level adjustment
• Microphone placement
• Method and discipline of camera craft
• In-camera shot sequencing
• Basic coverage.

Assessments

You will be assessed through a short documentary film shot in a small team.

Sport and Television

This module explores various relationships between sport and television. You will use a range of critical approaches within television studies to examine sports broadcasting, television culture and the global media sport network. You will be assessed through two case studies.

Sports Journalism and News Culture

This module considers developments in sports journalism.

You will examine the significance of sport for newspapers, address news values, explore news production and consumption, and reflect on sports reporting in new mediascapes.

This module tackles the way sports narratives are organised, structured and shared, and aims to enable you to both analyse and construct sports stories.

Sports Media: Video Journalism

This module helps you develop a range of professional, technical and procedural skills in video journalism.

Journalism and Content

This module will examine the nature of contemporary media, how it operates and how it differs from traditional journalism.

You will explore online information dissemination, the technologies involved, and how they may be manipulated.

You will explore the interview process as a journalistic tool and develop this as a transferable skill alongside design, online presentation, writing and understanding site traffic.

MediaSport 2.0 and Beyond

This module examines the significance of the internet and new media technologies in sports media.

Key issues concerning:

• production;
• consumption;
• identity;
• political economy;
• co-optation;
• participatory culture;
• user-generated content;
• convergence;
• commerce;
• social media;
• and gaming.

will be examined in relation to relevant networks, practices and relationships that shape the 21st century sports media landscape.

Multi-Camera Operations

This module explores the use of multi-camera recording techniques and the management of various events. It aims to provide you with a range of technical experiences and knowledge of events practice, while developing transferable skills in creating material to a client’s requirements.

Sport and Film

In this module, you will examine films and documentaries that focus on sport, an athlete or a particular sports event. You will locate films in relevant contexts and tackle a range of approaches in film studies, cultural studies and narrative studies.

Assessments

The assessment features an essay about a specific sport film alongside a textual analysis, shot list and critical evaluation of a short sequence from a tutor-selected sport drama.

Sports Media Production One: Indoor Sport

This module covers a range of aspects of sports broadcasting.

You will develop appropriate industry skills in sports media production processes such as directing, camerawork, lighting, sound recording and production management. You will develop post-production skills in editing, graphics, visual effects and sound design as well as learning about reporting, researching, script supervision, anchoring, commentating and television production management as sport is transformed in the studio and across platforms.

Assessments

The assessment is a portfolio of work which includes a sportscast and a critical reflection on the production/post-production process, studio experience and specific practice.

Sports Media Production Two: Outdoor Sport

This module builds on knowledge gained in Sports Media Production One to develop your skill sets in sports media production and sportscasting.

Commissioned Project: External Client

In this module, you will have the opportunity to gain experience working in client-led sports media production.

You will gain a range of necessary skills including knowledge of self-promotion, networking, career portfolio management and ways to showcase talent appropriately.

Commissioned Project: Internal Client

This module provides you with opportunities to gain experience of client-led production in other dimensions in the world of sport, for instance the sport awards show.

It also equips you  with further skills in events practice and marketing.

Independent Project

This module enables you to plan and execute an individual project over two semesters. It allows you to build on knowledge developed through the course as well as the opportunity to work on a research project independently to pursue specialist interests and enhance your knowledge of media-sport relations.

Sports Broadcasting: Series Development and Commissioning

This practice-based module builds on your previous post-production experiences. You will develop advanced industry-standard skills in editing, sound design and the addition of music, graphics and other visual insertions to projects.

Sports Broadcasting: Studio Production

This practice-based module builds on your previous production experiences. You will develop advanced industry-standard skills associated with television studio production and project management.

Delivering Sport and Physical Activity in the Community

This module examines the importance of staging community sport events or projects in the context of modern sports development. It addresses the role of the practitioner or manager in these types of events and further highlights the fluid and interconnected functions that exist between the coach and sport managers. In essence, the module seeks to allow potential coach and sport managers the opportunity to understand, in part through practical engagement, the complexity of staging community sport events or projects at all levels and the management and administrative processes associated with them.

Sports Broadcasting Skills

This is a practice-based module that builds on students’ Level 4 and 5 production experiences to develop advanced industry-standard skills in television production and project management.